The best software for planning and capacity within marketing and creative agencies

Which software is suitable for a marketing agency? For agencies planning multiple clients, projects and specialists at the same time, software that combines project planning with capacity and resource planning is often the best choice.

Why? A task list tells you what needs to be done. But not whether your designer still has capacity next week. Or whether development is available at the same time. And certainly not what that urgent job for client A does to the deadline for client B.

This is precisely where planning within a marketing or creative agency becomes complicated. You not only want to know what needs to be done, but also who can do it, when there is capacity for it and what happens when the planning changes.

Which software can help with this? What should good software for marketing agencies offer? When is project management software enough, and when does capacity planning become important? We’ve laid it all out for you.