Creating a marketing calendar: how to maintain an overview and peace of mind

A good marketing calendar helps you maintain an overview of campaigns, content, and deadlines. Without a clear plan, stress, miscommunication, and duplicated work can quickly arise. With a marketing calendar, you work in a structured way and ensure that your marketing team knows what needs to be done and when.

In this article, you’ll read what a marketing calendar is, why it’s important, and how to easily create one. We’ll also show you how to smartly combine this with capacity in vPlan.