Farm Food brings marketing planning together in vPlan
Results
One central place for all marketing activities
From social media and websites to trade fairs and sponsorship activities, all work comes together in vPlan. This gives the team complete visibility of what is in progress, what has been completed, and what still requires attention.
Greater visibility and control over progress
Where projects were previously spread across multiple boards, Farm Food now works from one clear structure. This makes it easier to track projects and set priorities.
Everyone works in their own way
With calendar, list, timeline and Kanban views, each team member can choose the way of working that suits them best. At the same time, the whole team works from the same planning and information.
From social media and email campaigns to the website, packaging and trade fairs, Farm Food manages a wide range of marketing activities every day. To maintain an overview of all ongoing work, the team relied on multiple tools, but these did not always provide the insights they needed.
With vPlan, Farm Food created one central place for all marketing activities, giving the team greater control over project progress and complete visibility of everything that is happening.
Pet food
Nijverdal
Producer of natural dog food
Calendar,
Collaboration,
Kanban,
Status,
Timeline
No integration
Pet food
Carmen - 21 juli 2026 - 6 min
Written by:
Carmen
Carmen Kelder is a marketer at vPlan and enjoys exploring productivity and smarter ways of planning. As a marketer, she understands better than anyone how planning and practice come together. What she learns, she applies in real-world situations and shares through clear, practical content that helps teams work more efficiently.
