[{"data":1,"prerenderedAt":92},["Reactive",2],{"blog-use-case-marketing-planning-overview-farm-food":3},{"id":4,"status":5,"approved":6,"type":7,"publication_date":8,"feature_image":9,"show_circle_in_top_image":6,"tags":10,"top_background_color":11,"top_text_color":12,"logo":13,"use_case_categories":14,"translations":17,"author":77,"blog_id":20,"language_code":51,"title":52,"slug":53,"summary":24,"excerpt":54,"content":90,"extra_info":91,"result_highlights":56,"region":37,"industry":66,"company_type":67,"integrations":68,"key_features":70,"meta_title":75,"meta_description":76,"faqs":91,"partner_image":10,"partner_biography":10,"partner_author":10},800,"published",true,"use-case","2026-07-21T12:00:00","/images/cms/c37933c4-3374-4365-b88e-dab7a30d7c6a.webp",null,"#090049","#FFFFFF","/images/cms/ea0031d4-0b74-4b08-a5bd-b8f3699a4c68.png",[15,16],"creative-agency","sme",[18,50],{"id":19,"blog_id":20,"language_code":21,"title":22,"slug":23,"summary":24,"excerpt":25,"content":26,"extra_info":10,"result_highlights":27,"region":37,"industry":38,"company_type":39,"integrations":40,"key_features":42,"meta_title":48,"meta_description":49,"faqs":10,"partner_image":10,"partner_biography":10,"partner_author":10},776,507,"nl","Farm Food brengt marketingplanning samen in vPlan","overzicht-marketing-planning-farm-food","\u003Cp>-\u003C/p>","\u003Cp>Van social media en e-mailcampagnes tot de website, verpakkingen en beurzen: bij Farm Food lopen dagelijks verschillende marketingactiviteiten door elkaar. Om overzicht te houden in alle werkzaamheden werkte het team met verschillende tools, maar dat leverde niet altijd de gewenste inzichten op. \u003C/p>\n\u003Cp>Met vPlan creëerde Farm Food één centrale plek voor alle marketingactiviteiten, waardoor het team meer grip heeft op de voortgang van projecten en altijd inzicht heeft in wat er speelt. \u003C/p>","\u003Ch2>Een familiebedrijf met een duidelijke visie\u003C/h2>\n\u003Cp>Farm Food ontwikkelt al sinds 1982 natuurlijke hondenvoeding. Wat begon vanuit de overtuiging dat honden voeding nodig hebben die aansluit op hun natuurlijke behoeften, groeide uit tot een gevestigde naam binnen de hondenvoedingsbranche. \u003C/p>\n\u003Cp>De naam Farm Food verwijst naar de oorsprong van het bedrijf. Oprichter Gerrit de Weerd liet zich inspireren door het leven op de boerderij, waar honden van nature een gevarieerd voedingspatroon hadden. Op basis van die gedachte ontwikkelde hij voeding die aansluit bij de natuurlijke behoeften van honden. \u003C/p>\n\u003Cp>Binnen het marketingteam wordt dagelijks gewerkt aan uiteenlopende projecten. Van contentcreatie en het bijwerken van de website tot beursvoorbereidingen en sponsoractiviteiten. \u003C/p>\n\u003Cp>\u003Cem>\"Eigenlijk alles wat met marketing te maken heeft plannen we in vPlan. Van brainstorms tot drukwerk, e-mailcampagnes, website aanpassingen, social media en evenementen.\"\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>\u003Cimg src=\"https://directus.vplan.com/assets/7ac54ebd-2528-41e5-b680-ab7541794525?access_token=eeTrAtM3l6yyYbujLhMIpbahrFih1457\" alt=\"Farm Food - Logo - vPlan\">\u003C/em>\u003C/p>\n\u003Chr>\n\u003Ch2>De uitdaging: geen centraal overzicht\u003C/h2>\n\u003Cp class=\"isSelectedEnd\">Voordat Farm Food met vPlan werkte, maakte het team gebruik van een ander planningsprogramma. De inrichting van het systeem sloot niet goed aan op de manier waarop het marketingteam samenwerkte. Dit zorgde voor een gebrek aan inzicht en overzicht.\u003C/p>\n\u003Cp>Marketingcoördinator Marnique Assink kende vanuit eerdere functies verschillende planningtools, waaronder vPlan, en merkte al snel dat er iets ontbrak. \u003C/p>\n\u003Cp>\u003Cem>\"Ik miste vooral inzicht in wat er gebeurde. Voor bijna iedere opdracht was een apart bord ingericht. Daardoor had je minder inzicht in waar iedereen mee bezig was, wat afgerond was en wat nog open stond.\" \u003C/em>\u003C/p>\n\u003Cp>\u003Cem>\"Wanneer meerdere collega's aan één project werkten, werd informatie versnipperd over verschillende taken. Ik kon niet goed terugzien wie wat had gedaan. Dat lag niet per se aan het programma, maar wel aan de manier waarop het was ingericht\".\u003C/em>\u003C/p>\n\u003Ch2>Op zoek naar een manier van werken die beter past\u003C/h2>\n\u003Cp>Omdat de bestaande werkwijze steeds minder aansloot bij de behoeften van het team, werd er gekeken naar alternatieven. \u003C/p>\n\u003Cp>\u003Cem>\"Ik kende vPlan al vanuit een vorige functie. Wat mij direct aansprak was de visuele manier van werken. Het sloot veel beter aan bij hoe ik gewend ben projecten en werkzaamheden te organiseren. Na een vergelijking tussen verschillende mogelijkheden werd de keuze gemaakt om over te stappen naar vPlan.\"\u003C/em>\u003C/p>\n\u003Chr>\n\u003Ch2>Eén omgeving voor alle marketingactiviteiten\u003C/h2>\n\u003Cp>Vandaag de dag werkt het marketingteam vanuit meerdere planborden die elk een eigen functie hebben. Zo blijft het overzicht behouden, terwijl iedereen werkt vanuit dezelfde omgeving.\u003C/p>\n\u003Ch3>Marketingplanning als centrale basis\u003C/h3>\n\u003Cp>Het algemene marketingbord vormt de basis van de planning. Hier worden dagelijkse werkzaamheden rondom social media, fotografie, e-mailmarketing en drukwerk ingepland. Per onderdeel zijn templates ingericht, zodat terugkerende werkzaamheden altijd volgens dezelfde stappen worden uitgevoerd.\u003C/p>\n\u003Cp>\u003Cem>\"Voor social media hebben we bijvoorbeeld templates waarin alle stappen al klaarstaan. Van idee en concept tot controle, aanpassingen en uiteindelijk het inplannen van de content.\" \u003C/em>\u003C/p>\n\u003Cp>Binnen het team werkt iedereen vanuit dezelfde planning, maar wel op een manier die het beste bij zijn of haar werkzaamheden past. Zo gebruikt de ene collega vooral de kalenderweergave, terwijl een ander liever werkt vanuit een Kanban weergave of lijstweergave.\u003C/p>\n\u003Cp>\u003Cem>\"Dat is juist het fijne. Iedereen kan werken op de manier die het beste bij hem of haar past, terwijl we wel allemaal naar dezelfde planning kijken.\"\u003C/em>\u003C/p>\n\u003Cp>\u003Cimg src=\"https://directus.vplan.com/assets/a04557a7-74c3-488b-b18f-6c3182ef75a5?access_token=eeTrAtM3l6yyYbujLhMIpbahrFih1457\" alt=\"Farm Food   Beeldscherm\">\u003C/p>\n\u003Ch3>Grip op websitebeheer\u003C/h3>\n\u003Cp>Naast de dagelijkse marketingplanning heeft Farm Food een apart planbord voor websitebeheer. Hier worden alle pagina's van de website bijgehouden en doorlopen ze verschillende statussen, van controle en actualisatie tot publicatie. \u003C/p>\n\u003Cp>Door iedere pagina als kaart vast te leggen in vPlan, is altijd inzichtelijk welke pagina's zijn bijgewerkt, welke nog aandacht nodig hebben en wanneer een pagina voor het laatst gecontroleerd is. \u003C/p>\n\u003Cp>\u003Cem>\"Mocht er iets veranderen in wet- of regelgeving, dan kunnen we direct zien welke pagina's opnieuw nagekeken moeten worden.\" \u003C/em>\u003C/p>\n\u003Ch3>Structuur in beurzen en evenementen\u003C/h3>\n\u003Cp>Voor beurs- en evenementenplanning werkt Farm Food met een apart planbord. Omdat evenementen een heel ander proces kennen dan reguliere marketingactiviteiten, bleek een aparte inrichting noodzakelijk. \u003C/p>\n\u003Cp>\u003Cem>\"Beurzen hebben een heel eigen proces. Van voorbereiding en communicatie tot opbouw, productie en afbouw. Door daar een apart bord voor te maken ontstond veel meer structuur.\"\u003C/em>\u003C/p>\n\u003Cp>Binnen het bord worden evenementen stap voor stap gevolgd. Met behulp van verschillende fasen en kleurcoderingen ziet het team in één oogopslag waar iedere beurs of evenement zich bevindt binnen het proces en welke acties nog openstaan. \u003C/p>\n\u003Ch3>Overzicht voor sponsoractiviteiten\u003C/h3>\n\u003Cp>Ook sponsoraanvragen hebben een eigen plek binnen vPlan. Zodra een aanvraag is goedgekeurd, wordt deze opgenomen in een apart planbord. Hierdoor blijft inzichtelijk welke aanvragen lopen, welke acties nog uitgevoerd moeten worden en waar opvolging nodig is. \u003C/p>\n\u003Cp>Door deze verschillende planborden te combineren, beschikt Farm Food over één centrale werkomgeving waarin zowel dagelijkse marketingtaken als grotere projecten overzichtelijk samenkomen. \u003C/p>\n\u003Chr>\n\u003Ch2>Altijd inzicht in voortgang\u003C/h2>\n\u003Cp>Waar sommige organisaties vooral plannen op capaciteit, draait het bij Farm Food vooral om voortgang en overzicht. \u003C/p>\n\u003Cp>\u003Cem>\"Voor ons zit de grootste winst in inzicht. We zien precies waar we mee bezig zijn, wat al gedaan is en wat nog moet gebeuren.\" \u003C/em>\u003C/p>\n\u003Cp>Ook kennisborging speelt daarbij een belangrijke rol. Bestanden, links en projectinformatie worden centraal opgeslagen waardoor werkzaamheden eenvoudig overdraagbaar blijven.\u003C/p>\n\u003Cp>\u003Cem>\"Als iemand afwezig is, kunnen we altijd terugvinden wat er gedaan is. Dat geeft rust.\"\u003C/em> vertelt Marnique. \u003C/p>\n\u003Ch2>Persoonlijk contact als belangrijk verschil\u003C/h2>\n\u003Cp>Naast de software zelf waardeert Farm Food vooral de samenwerking met vPlan.\u003C/p>\n\u003Cp>\u003Cem>\"Het contact is laagdrempelig en persoonlijk. Als er iets is, kunnen we snel schakelen. Bij een grote softwareleverancier voelt de afstand veel groter. Bij vPlan heb je direct contact met mensen die met je meedenken.\"\u003C/em>\u003C/p>\n\u003Ch2>Meer grip op marketingplanning\u003C/h2>\n\u003Cp class=\"isSelectedEnd\">Met vPlan beschikt Farm Food inmiddels over één centrale omgeving waarin alle marketingactiviteiten samenkomen. Van websitebeheer tot evenementen en van social content tot sponsorprojecten: het team werkt vanuit dezelfde informatie en heeft altijd inzicht in de voortgang.\u003C/p>\n\u003Cp>\u003Cem>\"Het grootste voordeel? Dat we precies weten waar we mee bezig zijn, wat er gedaan is en wat er nog op de planning staat. Dat overzicht maakt echt het verschil.\"\u003C/em>\u003C/p>\n\u003Cp> \u003C/p>",[28,31,34],{"title":29,"explanation":30},"Eén centrale plek voor alle marketingactiviteiten","Van social media en websites tot beurzen en sponsoractiviteiten: alle werkzaamheden komen samen in vPlan. Daardoor heeft het team altijd inzicht in wat loopt, wat afgerond is en wat nog aandacht vraagt.",{"title":32,"explanation":33},"Meer overzicht en grip op de voortgang","Waar projecten voorheen verspreid stonden over verschillende borden, werkt Farm Food nu vanuit één duidelijke structuur. Dat maakt het eenvoudiger om projecten te volgen en prioriteiten te stellen.",{"title":35,"explanation":36},"Iedereen werkt op zijn eigen manier","Met kalender-, lijst-, tijdlijn- en Kanbanweergave kiest ieder teamlid de werkwijze die het beste past. Tegelijkertijd kijkt het hele team naar dezelfde planning en informatie.","Nijverdal","Dierenvoeding","Producent van natuurlijke hondenvoeding",[41],"Geen integratie",[43,44,45,46,47],"Kalender","Kanban","Samenwerking","Statussen","Tijdlijn","Hoe Farm Food hun marketingplanning plant in vPlan","Lees hoe Farm Food met vPlan alle marketingactiviteiten, van social media en websites tot beurzen en evenementen, centraal plant en meer overzicht creëert.",{"id":4,"blog_id":20,"language_code":51,"title":52,"slug":53,"summary":24,"excerpt":54,"content":55,"extra_info":10,"result_highlights":56,"region":37,"industry":66,"company_type":67,"integrations":68,"key_features":70,"meta_title":75,"meta_description":76,"faqs":10,"partner_image":10,"partner_biography":10,"partner_author":10},"en","Farm Food brings marketing planning together in vPlan","marketing-planning-overview-farm-food","\u003Cp class=\"PDq2pG_selectionAnchorContainer\" data-start=\"0\" data-end=\"285\">From social media and email campaigns to the website, packaging and trade fairs, Farm Food manages a wide range of marketing activities every day. To maintain an overview of all ongoing work, the team relied on multiple tools, but these did not always provide the insights they needed.\u003C/p>\n\u003Cp data-start=\"287\" data-end=\"475\" data-is-last-node=\"\" data-is-only-node=\"\">With vPlan, Farm Food created one central place for all marketing activities, giving the team greater control over project progress and complete visibility of everything that is happening.\u003C/p>","\u003Ch2>A family business with a clear vision\u003C/h2>\n\u003Cp>Since 1982, Farm Food has been developing natural dog food. What started from the belief that dogs need nutrition that matches their natural needs has grown into a well-established name in the dog food industry.\u003C/p>\n\u003Cp class=\"PDq2pG_selectionAnchorContainer\" data-start=\"0\" data-end=\"229\">The name Farm Food reflects the company's origins. Founder Gerrit de Weerd was inspired by life on the farm, where dogs naturally had a varied diet. Based on this idea, he developed nutrition that meets the natural needs of dogs.\u003C/p>\n\u003Cp data-start=\"231\" data-end=\"404\" data-is-last-node=\"\" data-is-only-node=\"\">Within the marketing team, a wide variety of projects are managed every day, from content creation and website updates to trade fair preparations and sponsorship activities.\u003C/p>\n\u003Cdiv class=\"qMYqUG_convSearchResultHighlightRoot\">\n\u003Cdiv class=\"\" data-turn-id-container=\"request-WEB:ebcd0049-c535-4176-9745-864e3c6f5deb-8\" data-is-intersecting=\"true\">\n\u003Csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&:has([data-writing-block])>*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:ebcd0049-c535-4176-9745-864e3c6f5deb-8\" data-turn-id-container=\"request-WEB:ebcd0049-c535-4176-9745-864e3c6f5deb-8\" data-testid=\"conversation-turn-18\" data-turn=\"assistant\">\n\u003Cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n\u003Cdiv class=\"[--thread-content-max-width:40rem] @w-lg/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\">\n\u003Cdiv class=\"flex max-w-full flex-col gap-4 grow\">\n\u003Cdiv class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"72133e8e-0d85-4b67-afe3-531d38010eda\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\">\n\u003Cdiv class=\"flex w-full flex-col gap-1 empty:hidden\">\n\u003Cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n\u003Cp class=\"PDq2pG_selectionAnchorContainer\" data-start=\"0\" data-end=\"173\" data-is-last-node=\"\" data-is-only-node=\"\">\u003Cem>\"We plan virtually everything related to marketing in vPlan, from brainstorming sessions and printed materials to email campaigns, website updates, social media and events.\"\u003C/em>\u003C/p>\n\u003C/div>\n\u003C/div>\n\u003C/div>\n\u003C/div>\n\u003Cdiv class=\"mt-3 w-full empty:hidden\"> \u003C/div>\n\u003C/div>\n\u003Cdiv class=\"[--thread-content-max-width:40rem] @w-lg/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1\" data-conversation-screenshot-content=\"\"> \u003C/div>\n\u003C/div>\n\u003C/section>\n\u003C/div>\n\u003C/div>\n\u003Cp>\u003Cem>\u003Cimg src=\"https://directus.vplan.com/assets/7ac54ebd-2528-41e5-b680-ab7541794525?access_token=eeTrAtM3l6yyYbujLhMIpbahrFih1457\" alt=\"Farm Food - Logo - vPlan\">\u003C/em>\u003C/p>\n\u003Chr>\n\u003Ch2>The challenge: no central overview\u003C/h2>\n\u003Cp class=\"isSelectedEnd\">Before switching to vPlan, the Farm Food team used a different planning tool. However, the system was not well suited to the way the marketing team worked together, resulting in a lack of visibility and overview.\u003C/p>\n\u003Cp>Marketing Coordinator Marnique Assink had experience with several planning tools from previous roles, including vPlan, and quickly realised that something was missing.\u003C/p>\n\u003Cp>\u003Cem>\"What I missed most was visibility into what was happening. Almost every task had its own separate board, which meant you had less insight into what everyone was working on, what had been completed and what was still outstanding.\"\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>\"When several colleagues worked on the same project, information became fragmented across different tasks. I couldn't easily see who had done what. That wasn't necessarily due to the software itself, but rather the way it had been set up.\"\u003C/em>\u003C/p>\n\u003Ch2>Looking for a way of working that fits better\u003C/h2>\n\u003Cp>As the existing way of working became increasingly unsuited to the team's needs, they began looking for an alternative. \u003C/p>\n\u003Cp>\u003Cem>\"I already knew vPlan from a previous role. What immediately appealed to me was its visual way of working. It was much better suited to the way I'm used to organising projects and day-to-day work. After comparing several options, we decided to switch to vPlan.\"\u003C/em>\u003C/p>\n\u003Chr>\n\u003Ch2>One environment for all marketing activities\u003C/h2>\n\u003Cp>Today, the marketing team works across multiple planning boards, each with its own purpose. This keeps everything organised while allowing everyone to work from the same central environment.\u003C/p>\n\u003Ch3>Marketing planning as the central foundation\u003C/h3>\n\u003Cp>The main marketing board forms the foundation of the planning. This is where day-to-day activities such as social media, photography, email marketing and printed materials are planned. Templates have been created for each type of activity, ensuring recurring work is always carried out using the same process.\u003C/p>\n\u003Cp>\u003Cem>\"For social media, for example, we use templates with all the steps already in place, from idea and concept through to review, revisions and finally planning the content.\"\u003C/em>\u003C/p>\n\u003Cp>Everyone on the team works from the same planning, but in the way that best suits their role and preferences. Some colleagues mainly use the calendar view, while others prefer working in the Kanban view or list view.\u003C/p>\n\u003Cp>\u003Cem>\"That's exactly what makes it so useful. Everyone can work in the way that suits them best, while we're all looking at the same planning.\"\u003C/em>\u003C/p>\n\u003Cp>\u003Cimg src=\"https://directus.vplan.com/assets/a04557a7-74c3-488b-b18f-6c3182ef75a5?access_token=eeTrAtM3l6yyYbujLhMIpbahrFih1457\" alt=\"Farm Food   Beeldscherm\">\u003C/p>\n\u003Ch3>Greater control over website management\u003C/h3>\n\u003Cp>In addition to the day-to-day marketing planning, Farm Food uses a separate planning board for website management. All website pages are tracked here and move through different stages, from review and updates to publication.\u003C/p>\n\u003Cp>By recording each page as a card in vPlan, the team always has visibility of which pages have been updated, which still require attention, and when each page was last reviewed.\u003C/p>\n\u003Cp>\u003Cem>\"If legislation or regulations change, we can immediately see which pages need to be reviewed again.\"\u003C/em>\u003C/p>\n\u003Ch3>Structure in trade fairs and events\u003C/h3>\n\u003Cp>Farm Food uses a separate planning board for trade fair and event planning. As events follow a very different process from regular marketing activities, a dedicated setup proved essential.\u003C/p>\n\u003Cp>\u003Cem>\"Trade fairs have a very specific process, from preparation and communication to set-up, production and dismantling. By creating a separate board for them, we gained much more structure.\"\u003C/em>\u003C/p>\n\u003Cp>Within the board, events are tracked step by step. Using different stages and colour coding, the team can see at a glance where each trade fair or event is in the process and which actions are still outstanding.\u003C/p>\n\u003Ch3>Clear oversight of sponsorship activities\u003C/h3>\n\u003Cp class=\"PDq2pG_selectionAnchorContainer\" data-start=\"46\" data-end=\"311\">Sponsorship requests also have their own dedicated place in vPlan. Once a request has been approved, it is added to a separate planning board. This makes it easy to see which requests are active, which actions are still outstanding, and where follow-up is required.\u003C/p>\n\u003Cp>By combining these different planning boards, Farm Food has created one central working environment where both day-to-day marketing tasks and larger projects come together in a clear and organised way. \u003C/p>\n\u003Chr>\n\u003Ch2>Always clear visibility of progress\u003C/h2>\n\u003Cp>While some organisations focus primarily on capacity planning, Farm Food's priority is maintaining a clear overview of progress.\u003C/p>\n\u003Cp>\u003Cem>\"For us, the biggest benefit is visibility. We can see exactly what we're working on, what has already been completed and what still needs to be done.\"\u003C/em>\u003C/p>\n\u003Cp>Knowledge sharing also plays an important role. Files, links and project information are stored centrally, making it easy to hand over work whenever needed.\u003C/p>\n\u003Cp>\u003Cem>\"If someone is away, we can always see what has been done. That gives us peace of mind,\" says Marnique.\u003C/em>\u003C/p>\n\u003Ch2>Personal contact makes the difference\u003C/h2>\n\u003Cp>In addition to the software itself, Farm Food particularly values its collaboration with vPlan.\u003C/p>\n\u003Cp>\u003Cem>\"The contact is approachable and personal. If something comes up, we can respond quickly. With a large software provider, there's often much more distance. At vPlan, you have direct contact with people who genuinely think along with you.\"\u003C/em>\u003C/p>\n\u003Ch2>Greater control over marketing planning\u003C/h2>\n\u003Cp class=\"isSelectedEnd\">With vPlan, Farm Food now has one central environment where all marketing activities come together. From website management to events, and from social media content to sponsorship projects, the team works from the same information and always has clear visibility of progress.\u003C/p>\n\u003Cp>\u003Cem>\"The biggest advantage? We know exactly what we're working on, what has been completed and what is still on the planning. That overview really makes all the difference.\"\u003C/em>\u003C/p>\n\u003Cp> \u003C/p>",[57,60,63],{"title":58,"explanation":59},"One central place for all marketing activities","From social media and websites to trade fairs and sponsorship activities, all work comes together in vPlan. This gives the team complete visibility of what is in progress, what has been completed, and what still requires attention.",{"title":61,"explanation":62},"Greater visibility and control over progress","Where projects were previously spread across multiple boards, Farm Food now works from one clear structure. This makes it easier to track projects and set priorities.",{"title":64,"explanation":65},"Everyone works in their own way","With calendar, list, timeline and Kanban views, each team member can choose the way of working that suits them best. At the same time, the whole team works from the same planning and information.","Pet food","Producer of natural dog food",[69],"No integration",[71,72,44,73,74],"Calendar","Collaboration","Status","Timeline","How Farm Food plans its marketing planning in vPlan","Read how Farm Food uses vPlan to centrally plan all marketing activities, from social media and websites to trade fairs and events, creating greater visibility and control.",{"id":78,"status":5,"photo":79,"first_name":80,"last_name":81,"role":82,"employed":6,"translations":83,"biography":89},4,"/images/cms/173be0b6-774f-48db-89ed-aa516c0d67c2.jpeg","Carmen ","Kelder",16,[84,87],{"id":85,"team_id":78,"language_code":21,"biography":86},1,"\u003Cp class=\"MsoNormal\">Carmen Kelder is marketeer bij vPlan en verdiept zich graag in productiviteit en slimme manieren van plannen. Als marketeer weet zij als geen ander hoe planning en praktijk samenkomen. Wat ze leert, past ze toe in de praktijk en deelt ze in heldere content die teams ondersteunt om efficiënter te werken.\u003C/p>",{"id":88,"team_id":78,"language_code":51,"biography":89},2,"\u003Cp>Carmen Kelder is a marketer at vPlan and enjoys exploring productivity and smarter ways of planning. As a marketer, she understands better than anyone how planning and practice come together. What she learns, she applies in real-world situations and shares through clear, practical content that helps teams work more efficiently.\u003C/p>","\u003Ch2>A family business with a clear vision\u003C/h2>\n\u003Cp>Since 1982, Farm Food has been developing natural dog food. What started from the belief that dogs need nutrition that matches their natural needs has grown into a well-established name in the dog food industry.\u003C/p>\n\u003Cp class=\"PDq2pG_selectionAnchorContainer\" data-start=\"0\" data-end=\"229\">The name Farm Food reflects the company's origins. Founder Gerrit de Weerd was inspired by life on the farm, where dogs naturally had a varied diet. Based on this idea, he developed nutrition that meets the natural needs of dogs.\u003C/p>\n\u003Cp data-start=\"231\" data-end=\"404\" data-is-last-node=\"\" data-is-only-node=\"\">Within the marketing team, a wide variety of projects are managed every day, from content creation and website updates to trade fair preparations and sponsorship activities.\u003C/p>\n\u003Cdiv class=\"qMYqUG_convSearchResultHighlightRoot\">\n\u003Cdiv class=\"\" data-turn-id-container=\"request-WEB:ebcd0049-c535-4176-9745-864e3c6f5deb-8\" data-is-intersecting=\"true\">\n\u003Csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&:has([data-writing-block])>*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:ebcd0049-c535-4176-9745-864e3c6f5deb-8\" data-turn-id-container=\"request-WEB:ebcd0049-c535-4176-9745-864e3c6f5deb-8\" data-testid=\"conversation-turn-18\" data-turn=\"assistant\">\n\u003Cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n\u003Cdiv class=\"[--thread-content-max-width:40rem] @w-lg/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\">\n\u003Cdiv class=\"flex max-w-full flex-col gap-4 grow\">\n\u003Cdiv class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"72133e8e-0d85-4b67-afe3-531d38010eda\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\">\n\u003Cdiv class=\"flex w-full flex-col gap-1 empty:hidden\">\n\u003Cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n\u003Cp class=\"PDq2pG_selectionAnchorContainer\" data-start=\"0\" data-end=\"173\" data-is-last-node=\"\" data-is-only-node=\"\">\u003Cem>\"We plan virtually everything related to marketing in vPlan, from brainstorming sessions and printed materials to email campaigns, website updates, social media and events.\"\u003C/em>\u003C/p>\n\u003C/div>\n\u003C/div>\n\u003C/div>\n\u003C/div>\n\u003Cdiv class=\"mt-3 w-full empty:hidden\"> \u003C/div>\n\u003C/div>\n\u003Cdiv class=\"[--thread-content-max-width:40rem] @w-lg/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1\" data-conversation-screenshot-content=\"\"> \u003C/div>\n\u003C/div>\n\u003C/section>\n\u003C/div>\n\u003C/div>\n\u003Cp>\u003Cem>\u003Cimg src=\"/images/cms/7ac54ebd-2528-41e5-b680-ab7541794525.webp?access_token=eeTrAtM3l6yyYbujLhMIpbahrFih1457\" alt=\"Farm Food - Logo - vPlan\">\u003C/em>\u003C/p>\n\u003Chr>\n\u003Ch2>The challenge: no central overview\u003C/h2>\n\u003Cp class=\"isSelectedEnd\">Before switching to vPlan, the Farm Food team used a different planning tool. However, the system was not well suited to the way the marketing team worked together, resulting in a lack of visibility and overview.\u003C/p>\n\u003Cp>Marketing Coordinator Marnique Assink had experience with several planning tools from previous roles, including vPlan, and quickly realised that something was missing.\u003C/p>\n\u003Cp>\u003Cem>\"What I missed most was visibility into what was happening. Almost every task had its own separate board, which meant you had less insight into what everyone was working on, what had been completed and what was still outstanding.\"\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>\"When several colleagues worked on the same project, information became fragmented across different tasks. I couldn't easily see who had done what. That wasn't necessarily due to the software itself, but rather the way it had been set up.\"\u003C/em>\u003C/p>\n\u003Ch2>Looking for a way of working that fits better\u003C/h2>\n\u003Cp>As the existing way of working became increasingly unsuited to the team's needs, they began looking for an alternative. \u003C/p>\n\u003Cp>\u003Cem>\"I already knew vPlan from a previous role. What immediately appealed to me was its visual way of working. It was much better suited to the way I'm used to organising projects and day-to-day work. After comparing several options, we decided to switch to vPlan.\"\u003C/em>\u003C/p>\n\u003Chr>\n\u003Ch2>One environment for all marketing activities\u003C/h2>\n\u003Cp>Today, the marketing team works across multiple planning boards, each with its own purpose. This keeps everything organised while allowing everyone to work from the same central environment.\u003C/p>\n\u003Ch3>Marketing planning as the central foundation\u003C/h3>\n\u003Cp>The main marketing board forms the foundation of the planning. This is where day-to-day activities such as social media, photography, email marketing and printed materials are planned. Templates have been created for each type of activity, ensuring recurring work is always carried out using the same process.\u003C/p>\n\u003Cp>\u003Cem>\"For social media, for example, we use templates with all the steps already in place, from idea and concept through to review, revisions and finally planning the content.\"\u003C/em>\u003C/p>\n\u003Cp>Everyone on the team works from the same planning, but in the way that best suits their role and preferences. Some colleagues mainly use the calendar view, while others prefer working in the Kanban view or list view.\u003C/p>\n\u003Cp>\u003Cem>\"That's exactly what makes it so useful. Everyone can work in the way that suits them best, while we're all looking at the same planning.\"\u003C/em>\u003C/p>\n\u003Cp>\u003Cimg src=\"/images/cms/a04557a7-74c3-488b-b18f-6c3182ef75a5.webp?access_token=eeTrAtM3l6yyYbujLhMIpbahrFih1457\" alt=\"Farm Food   Beeldscherm\">\u003C/p>\n\u003Ch3>Greater control over website management\u003C/h3>\n\u003Cp>In addition to the day-to-day marketing planning, Farm Food uses a separate planning board for website management. All website pages are tracked here and move through different stages, from review and updates to publication.\u003C/p>\n\u003Cp>By recording each page as a card in vPlan, the team always has visibility of which pages have been updated, which still require attention, and when each page was last reviewed.\u003C/p>\n\u003Cp>\u003Cem>\"If legislation or regulations change, we can immediately see which pages need to be reviewed again.\"\u003C/em>\u003C/p>\n\u003Ch3>Structure in trade fairs and events\u003C/h3>\n\u003Cp>Farm Food uses a separate planning board for trade fair and event planning. As events follow a very different process from regular marketing activities, a dedicated setup proved essential.\u003C/p>\n\u003Cp>\u003Cem>\"Trade fairs have a very specific process, from preparation and communication to set-up, production and dismantling. By creating a separate board for them, we gained much more structure.\"\u003C/em>\u003C/p>\n\u003Cp>Within the board, events are tracked step by step. Using different stages and colour coding, the team can see at a glance where each trade fair or event is in the process and which actions are still outstanding.\u003C/p>\n\u003Ch3>Clear oversight of sponsorship activities\u003C/h3>\n\u003Cp class=\"PDq2pG_selectionAnchorContainer\" data-start=\"46\" data-end=\"311\">Sponsorship requests also have their own dedicated place in vPlan. Once a request has been approved, it is added to a separate planning board. This makes it easy to see which requests are active, which actions are still outstanding, and where follow-up is required.\u003C/p>\n\u003Cp>By combining these different planning boards, Farm Food has created one central working environment where both day-to-day marketing tasks and larger projects come together in a clear and organised way. \u003C/p>\n\u003Chr>\n\u003Ch2>Always clear visibility of progress\u003C/h2>\n\u003Cp>While some organisations focus primarily on capacity planning, Farm Food's priority is maintaining a clear overview of progress.\u003C/p>\n\u003Cp>\u003Cem>\"For us, the biggest benefit is visibility. We can see exactly what we're working on, what has already been completed and what still needs to be done.\"\u003C/em>\u003C/p>\n\u003Cp>Knowledge sharing also plays an important role. Files, links and project information are stored centrally, making it easy to hand over work whenever needed.\u003C/p>\n\u003Cp>\u003Cem>\"If someone is away, we can always see what has been done. That gives us peace of mind,\" says Marnique.\u003C/em>\u003C/p>\n\u003Ch2>Personal contact makes the difference\u003C/h2>\n\u003Cp>In addition to the software itself, Farm Food particularly values its collaboration with vPlan.\u003C/p>\n\u003Cp>\u003Cem>\"The contact is approachable and personal. If something comes up, we can respond quickly. With a large software provider, there's often much more distance. At vPlan, you have direct contact with people who genuinely think along with you.\"\u003C/em>\u003C/p>\n\u003Ch2>Greater control over marketing planning\u003C/h2>\n\u003Cp class=\"isSelectedEnd\">With vPlan, Farm Food now has one central environment where all marketing activities come together. From website management to events, and from social media content to sponsorship projects, the team works from the same information and always has clear visibility of progress.\u003C/p>\n\u003Cp>\u003Cem>\"The biggest advantage? We know exactly what we're working on, what has been completed and what is still on the planning. That overview really makes all the difference.\"\u003C/em>\u003C/p>\n\u003Cp> \u003C/p>","",1786471886243]